The Value of Darkness and Fear
2025-05-17T16:34:38-04:00Darkness envelops me like a velvet cloak, not a single photon daring to peek through the bedroom window. The world holds its breath in that magical pre-dawn stillness. After stretching with a yawn so massive it threatens to dislocate my jaw, I remember my secret mission: stealthily brew that life-giving coffee before tiny footsteps and demands for breakfast shatter the silence, giving me these precious moments to share my thoughts before we rush headlong to the airport for my big artist convention.
Pondering Life
Contemplation visits me uninvited but welcome as I balance on this tightrope between yesterday and tomorrow. This morning’s meditation feels especially poignant because it was on just such a morning that I awoke from one of those dreams so vibrant, so insistent, it felt less like subconscious meandering and more like a heavenly telegram from God delivered directly to my soul.
My Vivid Dream
A massive castle came to me in my dream state, a magnificent stone fortress with soaring 50-foot ceilings, where flags of every nation flapped gently in some unfelt breeze. I find myself centered at an impossibly long table, a feast fit for royalty being laid out by silent servants, while the fireplace — tall enough to stand three of me stacked like cordwood — sends golden light dancing across ancient stones.
Surrounded by the Greats
Legends surround me at this dream-table, their faces somehow familiar though we’ve never met in real life. But I recognize them from their self-portraits. Leonardo da Vinci gestures animatedly across from me, Rembrandt nods thoughtfully beside him, and as my gaze travels the length of this improbable gathering, I recognize each face — women and men whose artistic breakthroughs hang in the world’s most prestigious galleries and museums.
The air is thick with laughter and camaraderie as wine flows freely and conversation dances between tales of masterpieces created and techniques mastered and debates about which medium is the ultimate. We speak of pigments and brushstrokes, of types of clay and marble, as lovers discuss their beloveds — with passion, reverence, and intimate knowledge born from lifetimes devoted to capturing beauty.
As this feast of great artists continues, I somehow realize that this isn’t our first gathering, but one of many — a tradition where artistic souls reconnect like old friends, the highlight of our collective year.
A Dream That Never Stops
This vivid dream of a gathering of artists continued to haunt me in my waking hours for weeks afterward, replaying in Technicolor detail during vivid discussions about art. Then one morning, after yet another nighttime return to that stone castle, I feel something — a presence, a gentle pressure on my shoulder, and a whisper: “You need to invite everyone to the annual dinner, Eric.” I don’t recognize the voice, but its authority is undeniable. Is this divine guidance? Or just my subconscious playing telephone?
Sudden Clarity
The meaning became clear during another bout of soul-searching — something vital was missing from my life. PleinAir Magazine, my passion project shuttered three years earlier due to financial realities, had left a gaping hole. Galleries had scoffed, “We don’t sell unfinished plein air paintings.” Art supply companies shrugged, “There aren’t enough plein air painters to justify advertising dollars.” Yet former readers still contacted me regularly, their disappointment a mirror of my own. I felt the self-induced pressure for it to return.
My Bold Announcement
Soon after this moment of clarity, I gathered my team of senior advisors to announce my revelation: We must resurrect PleinAir Magazine and simultaneously launch a convention. I explained the dream as eyes rolled, everyone thinking I’d finally gone crazy. My grand plan was to unite the scattered tribe of outdoor painters, with the intention of creating a movement that barely existed at the time.
Serious Discouragement
Without hesitation, my trusted advisors told me it was a bad idea. “Don’t do it, you’ll be ruined,” warned my top lieutenant. “We’re just regaining financial footing — this is suicide,” pronounced my numbers person, spreadsheets practically quivering with fear.
Insistence
I pride myself on listening to my advisors, and it’s rare that I ever pull rank. Yet defiantly, I claimed victory as I rose from my chair, spine straight despite knees knocking beneath the conference table. “We’re doing this one year from today,” I declare, knowing full well I’m gambling with my business, my dwindling savings, and potentially the roof over my family’s heads.
History Writes Itself
Though bullets were coming out of my pores, knowing the risk was high and my team was against me, it turned out to be a good call. The magazine flourished, the movement exploded, and plein air events multiplied like rabbits across the landscape. Subscribers arrived by the hundreds, then thousands, then tens of thousands. Advertisers who once scoffed were lining up with checkbooks open. The timing, it seems, was divinely perfect. That was 15 years ago.
On the Runway Soon
In just a few hours from now, my wife, three kids, and me will be joining my dedicated team for a week of organized chaos as we create an unforgettable experience for our plein air family. Dozens of vendors, 80 master instructors, and nearly a thousand attendees will gather to celebrate what Jean Stern calls “the largest movement in the history of art.”
Fear whispered to me about losing everything back then. My gut shouted louder. The risk terrified me, but the dream’s gravitational pull was irresistible. Failure has lurked too close to home in the past, sharpening its claws. I’d lost everything before — the memory of that emptiness still haunts me. But this time I had three small humans and a spouse depending on my judgment. Relaunching the magazine and creating a convention was either brilliant or catastrophically stupid — possibly both simultaneously. My gut insisted this path was necessary, and hopefully, lives have been transformed because of it.
I’ve learned to understand that our gut speaks truth when we’re brave enough to listen. What is your gut telling you right now?
Fear accompanies greatness like a shadow — inseparable but ultimately powerless unless given authority. Every remarkable person who’s built impossible things knows fear intimately. Their differentiation isn’t fearlessness, but action despite trembling hands and racing hearts.
Dreams call loudly, though we often pretend not to hear, turning away from their persistent call. What vision keeps returning despite your logical objections? What do you know deep in your soul needs manifestation, even though you can’t fathom how you’ll accomplish it?
Don’t Let Details Stop You
Details remain hidden until your commitment materializes. You don’t need a complete roadmap — just the courage to take the first step. Even when the math screams “Impossibility!” if your gut vibrates with certainty, if you know that inaction means permanent regret, you must leap. The rest always falls into place. But it starts with commitment.
Our Brains Betray Us
Worst-case scenarios are always exaggerated in our minds. Yes, you might lose material possessions — homes, cars, bank balances. But your essence remains intact, perhaps even energized by a passionate pursuit. Solutions materialize when desperation fuels your creativity and the solutions you need to make your dream give birth. Yes, you’ll work harder than you believed possible. But most importantly, you won’t die wondering, “What if?” You won’t look back with the regret of not pursuing your dream, and you won’t ever have to wonder what might have happened.
Failure teaches lessons impossible to learn elsewhere. I’ve been so broke that ketchup packets became a food group. I survived, and I know if I crash again, I’ll subsist on ramen and determination. But ignoring my purpose? That’s soul-starvation of the worst kind.
The failed dream that almost crushed me
Technology dreams were big in 1999, when I envisioned putting music on this newfangled internet thing. It hadn’t been done. So I marched into Silicon Valley, charmed millions from investors’ wallets, built a company, and invented technology to stream radio and audio online. My team created standards still used today that had been deemed unworkable back then. In fact, most engineers told me what I wanted to do was impossible and defied physics. I interviewed 50 engineers, and 49 told me, “What you want to do is impossible.” I hired the one who said, “Yes, it’s impossible, but I’ll figure out how to do it.”
Soon employees are hired, and we’re doing business with iconic brands, and I’m meeting with the biggest names in Silicon Valley, like the founders of Google. Massive progress is made, and impossible technology is invented. And soon we are the number two consumer of streaming in the world. But one September day ends everything when planes hit the towers and investment money evaporates, and my company collapses into bankruptcy. I lost millions that others had entrusted to me, and my own dreams were shattered. The weight of that failure crushed my spirit, plunging me into years of depression where risk-taking became unthinkable. The wounds festered until I realized how much time I’d wasted nursing them instead of healing.
Behavior models excellence when you embrace the big dreams and necessary risks — but please, don’t emulate my years of paralysis and self-flagellation. That part of my journey was an unnecessary detour and a waste of human breath.
Finding Your Gifts
Gifts remain unopened within each of us — offering unique perspectives and solutions the world desperately needs. Most lie forever dormant, smothered by a blanket of fear. What would happen if you reframed your fear as excitement and took your shot?
Movement requires action, and thankfully I did not listen to the negative voices calling for caution in my head. Without taking a terrifying leap, PleinAir Magazine would not exist today. The convention might never have materialized. The plein air movement might have remained a scattered collection of individual painters rather than a global phenomenon. Perhaps someone else would have stepped forward — maybe even done it better. But I was the one chosen for this task, and when inspiration strikes you with similar force, you must recognize you’ve been selected for a purpose only you can fulfill.
Dreamers change everything when they cast aside risk and fear in pursuit of possibility. Every great woman or man who has built something life-changing has experienced fear. Join our ranks, and watch how your courage transforms not just your life but ripples outward to touch countless others. This is your moment. Hold your breath and jump in. No matter the outcome, you’ll never look back in regret.
Eric Rhoads
PS: A Little Nervous
Despite organizing this big convention many times before, my stomach still performs Olympic-level gymnastics. What if we mess up with a thousand people depending on us? It’s an enormous production. Yet excitement consistently outmuscles anxiety. Looking back, the journey seems impossible — especially for someone who skipped college, started without funding, battles ADHD daily, and finds business calculations more challenging than space flight. Success materialized despite my limitations, suggesting divine intervention for purposes still unfolding. I’m just grateful to have been hired for this unlikely role! I hope to see you there.😊
PS: Switzerland Beckons
A couple of days ago we closed registrations for our upcoming Switzerland painting adventure, but fate intervened — one couple has cancelled at the last minute, which means two lucky souls can claim these coveted slots. I’ll share details during the convention, unless you grab these final seats before they vanish. Discover more at www.pleinairswitzerland.com.
PS: Hollywood Meets Canvas
I’ve had a 20-year secret love affair with digital painting. It accompanies me during travels, helps me solve compositional puzzles, and occasionally joins me outdoors. My iPad is filled with my digital paintings, sketches, and compositional experiments. On a skill scale of 1-10, I’m barely a 3. Asking around, I discovered everyone’s experimenting with it while feeling similarly inadequate. This made me wonder: Who are the world’s preeminent digital painters? The answer materialized instantly — those wizards crafting Hollywood’s breathtaking matte backgrounds and visual designs. I’ve convinced these industry giants — the artistic geniuses behind Lord of the Rings, Avatar, and countless blockbusters from the most prestigious studios — to teach you digital painting during a special one-day event on June 14. Whether you’re a digital novice or experienced pixel-pusher, you’ll discover new creative freedom. Not to replace traditional methods but to complement them, using devices you already own. More importantly, watching these masters work will elevate your non-digital painting exponentially. Register at www.digitalpaintinglive.com.