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Bam, Slam, Crash!

Startled out of a cozy dream, I jump out of bed and quickly look out the window to see a plastic patio chair flying across the backyard like a reckless pilot in an air show, banging into the gnarly twisted oaks, bouncing off the rocks, and bumping across the weeds until it gets stuck at the back fence.

The old screen door is slamming repeatedly as the wind moves it. The trees are rattling and swaying fiercely. You can hear the wind howl like a coyote. Perhaps spring really does roar in like a lion.

The Four Seasons

There is something profound about the seasons and their relationship to life. Spring is new beginnings and birth, summer is life, fall is old age, and winter is the freeze, the end. As I think about spring, I cannot stop thinking about new beginnings, about the excitement of seeing what blooms in life and in business. The seeds get planted at the start of the year, when we set goals and resolutions and the flowers will pop up soon.

I love everything about new beginnings. I love change, even though it’s our nature to resist it. I love to break what’s not broken, to disrupt what needs disrupting.

Making Change

My wife, Laurie, loves to move furniture around, change out rugs, and disrupt our house. I’m always resistant at first, because I’m comfortable, settled, cozy. Yet, the change is always better; it makes me appreciate our home in fresh ways. It’s healthy to have our lives disrupted, even when it’s unpleasant at first.

But it’s hard to be disruptive, because, as my friend Roy Williams says, “It’s hard to read the label when you’re inside the bottle.” Some of us would rather just stay cozy.

Think about disruptions that have occurred in your life that you resisted or did not embrace, but that ended up making your life better. Disruptions are like spring flowers.

“If you had told me I’d…”

Fill in the blank. I hear it all the time.

We eventually embrace what we initially resist. We adapt. And usually, we see improvement in our lives.

But disruption in life, and businesses, rarely comes from ourselves. Our friend Dawn walked into our house last Sunday after church and pointed out a decorating idea we had not thought of. And it was better. But we could not see it because we look at the house every day.

Too Close to See It

Kodak held the patents on the digital camera. They invented it, but the executives of the company resisted it because it was not about film, which was the business they thought they were in.

A friend who was head of digital for the Washington Post claims he told executives that their Internet content would become more popular than their printed newspaper, but they did not believe him. So he was instructed not to publish stories on the Internet until the paper had been out for 24 hours.

Break It

The way to disrupt is to look at the way things are done, find what you hate about it, figure out how to break it, and figure out what would make it better. People on the inside can rarely see what they should be doing, how they should be changing. Instead, people from the outside can disrupt because they see what can be better. Elon Musk, a co-founder of Paypal, looked at rockets and made them better, looked at cars and made them better. Jeff Bezos looked at books, and distribution, and made all of our lives better.

Why does this matter?

Disruption makes things and people better.

My grandfather had a business selling meat slicers, scales, and meat cases. Supermarkets disrupted him, put packaged meat out, and his business died. He could not see it because he was on the inside.

My goal, as a business owner, is to try to break it at every possible opportunity. It’s not easy, because I cannot see what I need. That’s also true in life. I need others to help me see how my life could be better. We all do.

By making a point to seek feedback, even things we don’t want to hear, we get better. We grow. We change, and we make ourselves or our businesses better. And we need to continually do this to ourselves even though we resist.

Are you set in your ways?
Do you need to be disrupted?

Are you stuck and don’t know it?

Do you have someone who can help you disrupt?

If you want to get disrupted, listen to your kids. They are willing to point out how we need to change, and I’ve found that they are right more often than not.

We’ve all had terrible things happen to us, disasters, deaths, and other unpleasant things, and we come out on the other side different in some ways. I did not like when my dad died, but I grew up in new ways because of it (which he had told me happened to him when my grandfather died).

Embrace disruption. Embrace change. Seek others who can help you disrupt. Life will be more interesting and invigorating.

After all, comfort is nice, but being stuck isn’t.

Eric Rhoads

PS: If you hang with me this year, you’ll see some very interesting disruptions. I can’t tell you more.

One disruption we were forced into because of COVID was launching virtual conferences to replace our in-person events that were canceled. We learned that thousands of people who could not attend in person love the three-day conferences online. And we are continuing them beyond quarantines because people are getting value. Our next one is PleinAir Live, which is March 9-12. Join us by visiting pleinairlive.com. Disrupt yourself by learning to paint.

Here are some things going on at my company, Streamline Publishing, Inc.

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PleinAir Salon Entry Deadline

$30,000 Art Competition/Deadline: February 28, 2022

Enter this monthly online competition to win cash prizes and recognition. Monthly category winners will be entered into the annual competition, where the Grand Prize is $15,000 cash and the cover of PleinAir Magazine.

Enter one of our 18 categories in plein air and studio painting.

Learn more. 

3rd Annual PleinAir Live Virtual Conference

Virtual Event: March 9-12, 2022

Beginner’s Day: March 9

March 6 is the last day to save up to $300 on a ticket.

Replays available if you can’t make the date.

PleinAir Magazine presents PleinAir Live, a 4-day online training event featuring 30 of the world’s top landscape and plein air artists doing demonstrations and presentations. Join thousands of artists from around the world to take your work to the next level and learn about the plein air lifestyle and how to become a part of it.

Learn more. 

9th Annual Plein Air Convention & Expo

In-Person Event: May 16-20

Location: Santa Fe, NM

Basics Course: May 16

Kevin Macpherson Pre-Convention Workshop: May 16-17

Main Event: 17-20

March 17 is the last day to save $400 on a ticket. 

Plein Air Magazine presents the 9th Annual Plein Air Convention & Expo, a gathering of plein air artists and over 60 top instructors teaching on multiple stages in multiple mediums. Daily painting at a group in iconic locations. Giant Expo Hall of plein air-specific art materials. Art Marketing Boot Camp. Attendance limited.

Learn more. 

11th Annual Publisher’s Invitational Paint Out in the Adirondacks

Artist Retreat: June 11-18, 2022

Location: Paul Smith’s College Near Saranac Lake, NY

Join Eric Rhoads, publisher of Inside Art, PleinAir, and more, for a one-week artist retreat, painting in the beautiful Adirondack Mountains of Upstate New York. Paint with the group or alone, all meals and lodging provided. Meet new friends, paint multiple pieces daily. All meals together, plus group events, cocktail parties, singing and music, portrait painting, and more. A great way to get better fast or to learn the ropes of plein air painting. This is not a workshop or training event.

Learn more.

7th Annual Fall Color Week

Artist Retreat: October 6-13, 2022

Location: Acadia National Park, Maine

Join Eric Rhoads, publisher of Inside Art, PleinAir, and more, for a one-week artist retreat, painting in the beautiful fall color during peak color week at Acadia National Park in Maine. Paint with the group or alone, all meals and lodging provided. Meet new friends, paint multiple pieces daily. All meals together, plus group events, cocktail parties, lobster dinner, singing and music, portrait painting, and more. A great way to get better fast or to learn the ropes of plein air painting. This is not a workshop or training event.

Learn More.

Paint Russia

Painting Trip and Tour: September 15-29, 2022

Location: Russia

A rare opportunity to paint in the cities and countryside of Russia, along with sightseeing, museum visits (including a private entry into the Hermitage Museum), art studio visits, visits to the two great art academies, and painting with Russian masters. The trip starts in St. Petersburg, then to the small villages inland, then to Moscow, and ends with the village and exact paint spots painted by the great Russian masters like Repin, Serov, Levitan, and others. Hosted by Eric Rhoads. Limited to 50 people. Join the waiting list. This is a one-time trip; it will not be repeated.

Learn More.

The Time Is Now for Legacy

Warmth is the first thing I feel as I step out to the long covered back deck of this Texas ranch house. Sun is blasting my eyes, throwing hot orange against the tree trunks, and the tall blades of grass are casting long shadows. But it won’t last long and will be gone before I finish.

It’s been a while since I’ve come to you with something fresh and new. Thanks to my team for setting up the repeats to fill in during a brief illness. Happily, I’m 150% back, filled with energy, and my brain is on fire with all the things I want to do in ’22.

Two Weeks Straight

I often suggest two-week vacations to my team members. Some like to do that, others like to take a week at a time. In my own case, it takes me a week to relax, and then that second week is to play while relaxed. The same thing happens if you’re stuck in bed. You lose the stress and see your mind open up.

Ali, my very overqualified assistant, will tell you the conversation after every time I take some time off.

“I’m going to make some changes. I need more time to think, more time to work on ideas, and less time ‘doing things.’”

She agrees, and then two weeks later, I’m back in my 150mph routine and nothing has changed.

But this time will be different, I tell myself. This time I’m going to make changes.

But will I?

There is nothing like a relaxed brain, the removal of stress, along with a prepared mind. I know what I need to change, but will I? A betting bookie would lay odds that I continue to repeat my normal behavior and change does not occur. And then, the next vacation or break, I’ll say the same things, have good intentions, but then go back to the grindstone.

What about you?

When you get the cobwebs out, where do you want to be, and what are you going to do about it?

In my case there is usually a bag of good excuses to help me rationalize my addiction to work. Things like, “I know I need some help, but can I really afford it?” Or, “I don’t have time to train someone to take up some of my responsibilities.”  Or, “No one can do it like I can.”

Of course, the contents of that bag are complete BS.

If you or I want to make change, only you or I can do it. We cannot rely on outside sources, we cannot rely on circumstances, and we have to stop making excuses.

Making a New Plan

Knowing this, I made a plan while I was resting. In fact, with ample time to think, I went into detail, including a plan to not allow myself to fall back into the same old habits. And one day of my illness, I got out of bed, went to the couch, and, with scratchy throat, made a phone call to explore bringing someone on board to take over some of the things I want to remove from my massive list of responsibilities. This fall, I also was able to hire someone else to do the same for different responsibilities, and it’s made a huge difference. And I’ve discovered that not only am I not needed, others can do it better.

Taking a Risk

Now I have to admit, there were decades when I could not afford to hire anyone to help me. But my discovery is that if I don’t take some risk and get some help, it stunts my growth, slows my success, and exacerbates my problems. As a result, I’ll not have to wear my cape with the red “S” anymore. After decades of being Superman, it’s time for others to fight my battles.

So what will I do with all this extra time? After all, I’m not interested in or ready for retirement and boredom.

Legacy Projects

A friend who did this, a very famous and important artist, said, “I’m going to spend the next couple of decades on legacy projects.” He used that opportunity to write books that needed to be written, take care of projects that would make things easier for his family once he was gone, and do things that make even more of a difference.

What’s Next

I’m not going anywhere. I intend to keep doing my daily livestreams and my podcasts, hosting my virtual conferences like next month’s PleinAir Live, teaching marketing on stage at the Plein Air Convention, and hosting painting events like Fall Color Week and the Publisher’s Invitational in the Adirondacks. But it’s time to work on the legacy projects … the books I need to write, the exhibitions I need to mount, the courses I need to record, the museums I want to create, and a few dozen other very worthy projects. But I’m hopeful I can step off the high-speed merry-go-round of minutiae and focus on what also needs to be done.

It’s not about my legacy. It’s about the legacy of making the world a much better place, making the art world better.

Our Last Breath

The reality is that you and I never stop till our lungs exhale their final breath. Our brains work, our bodies work, and we still have interests and important things that need to be done. Some tell themselves they are out of time or energy, while others allow the passion for their projects to drive them to completion.

Which are you?

Andrew Carnegie said he spent the first half of his life amassing wealth and planned to use the second half to give it away. It’s my hope that my second act will be about giving back. Making sure that projects the world needs to be done, get done.What about you?

Most of us have lost some important people in our lives in the past couple of years. Some related to the pandemic, others not. Just this week I lost a 45-year-old second cousin who has spent his life building his career to provide for his family. But what about the legacy projects?

Count on Nothing

Recently I told my lawyer that I wanted to get my planning done now, not wait for another 30 years like others I know who feel fairly secure that they’ll be around. But we can’t count on anything, which is why we all should consider building legacy into our daily lives, not waiting till we’re gray. Happily I’ve done a fair amount, but looking back, I could have done more. It did not all have to be about career-building.

Find the time. Identify your special gifts, and seek ways to leave something special behind, the legacy or gift you can leave the world. Do not delay. Find a way, find the time. You’ll never regret it.

Eric Rhoads

PS: A year or two ago I set a goal to teach a million people to paint. I’m guessing I’m not there yet, but I do know we’ve been exposed to hundreds of thousands who are learning because of the efforts we’ve taken. That makes me happy. That’s legacy work, because it changes lives and breathes confidence into people who never before could paint. But I need to reach more people, train more people, and open their eyes to what they don’t believe is possible. You can help by spreading the word.

For the last two years I had to cancel the Plein Air Convention, which prompted us to invent PleinAir Live, an online training conference that takes place over 4 days. We’ve run it twice, and have reached thousands. It’s coming up again in March and has proven to be the answer for hundreds and hundreds who cannot escape to attend our live events. We’ve had people in 50+ countries attend these events. We’ve taught thousands to paint. And we have the world’s finest as our instructors. If you’re tired of golf, or looking for something fun and different in your life, take a risk (it’s 100% money back guaranteed). You’ll never regret it.

Oh, and by the way, the Plein Air Convention & Expo will take place in Santa Fe this May. So you can come and learn in person, though attendance will be limited.

When I started our art instruction video business, Streamline Art Video, a decade ago or more, we did things differently and used Hollywood-level production to give a better experience. When the pioneer in that business died, we were asked to carry on the Johnnie Liliedahl legacy. Then, when the founder of Creative Catalyst passed, we were asked to carry that legacy on as well. We’ve kept all three brands around for years, but we discovered it was getting confusing, so right before Christmas, everything became one brand… PaintTube.TV, which has hundreds of art instruction videos in one place. And will soon be on Roku, Apple TV, Amazon, and others. Oh, and by the way, at the convention in May, we’re presenting a Lifetime Achievement Award to co-founder Ralph Liliedahl. It will be a proud moment.

There is always a lot going on … so I thought I would post a calendar of all the things in the plan (so far) for the year.Important Dates

Plein Air Salon Entry Deadline

$30,000 Art Competition/Deadline: March 31, 2022

Annual Winners Will Be Announced Live at PACE on May 17 in Santa Fe, NM.

Enter this monthly online competition to win cash prizes and recognition. Monthly category winners will be entered into the Annual Competition where the Grand Prize is $15,000 cash and the cover of PleinAir Magazine. Enter one of our 18 categories in plein air and in studio painting.

Learn more. Share

3rd Annual Plein Air Live Virtual Conference

Virtual Event: March 9-12, 2022

Beginners Day: March 9

March 6 is the last day to save up to $300 on a ticket

Replays available if you can’t make the date.

PleinAir magazine presents Plein Air Live, a 4-day online training event featuring 30 of the world’s top landscape and plein air artists doing demonstrations and presentations. Join thousands of artists from around the world to take your work to the next level and learn about the plein air lifestyle and how to become a part of it.

Learn more. Share

9th Annual Plein Air Convention & Expo

In-Person Event: May 16-20

Location: Santa Fe, NM

Basic Course: May 16

Kevin McPherson Pre-Convention Workshop: May 16-17

Main Event: 17-20

Last Day to save $500 is February 14th

Plein Air Magazine presents the 9th Annual Plein Air Convention, a gathering of plein air artists, over 60 top instructors teaching on multiple stages in multiple mediums. Daily painting at a group in iconic locations. Giant expo hall of plein air specific art materials. Art marketing Boot Camp. Attendance limited.

Learn More.    Share

11th Annual Publisher’s Invitational Paint Out in the Adirondacks

Artist Retreat: June 11-18, 2022

Location: Paul Smith’s College Near Saranac Lake, NY

Join Eric Rhoads, Publisher of Inside Art, PleinAir, and others, for a one week artist retreat, painting in the beautiful Adirondack Mountains of Upstate, NY. Paint with the group or alone, all meals and lodging provided. Meet new friends, paint multiple pieces daily. All meals together, plus group events, cocktail parties, singing and music, portrait painting and more. A great way to get better fast or to learn the ropes of plein air painting. This is not a workshop or training event.

Learn More.

7th Annual Fall Color Week

Artist Retreat: October 6-13, 2022

Location: Acadia National Park, Maine

Join Eric Rhoads, Publisher of Inside Art, PleinAir, and others, for a one week artist retreat, painting in the beautiful fall color during peak color week at Acadia National Park in Maine. Paint with the group or alone, all meals and lodging provided. Meet new friends, paint multiple pieces daily. All meals together, plus group events, cocktail parties, lobster dinner, singing and music, portrait painting and more. A great way to get better fast or to learn the ropes of plein air painting. This is not a workshop or training event.

Learn More.

Paint Russia

Painting Trip and Tour: September 15-29, 2022

Location: Russia

A rare opportunity to paint in the cities and countryside of Russia, along with sightseeing, museum visits (including a private entry into the Hermitage Museum), art studio visits, visits to the two great art academies, and painting with Russian Masters. The trip starts in St. Petersburg, then to the small villages inland, then to Moscow, and ending with the village and exact paint spots painted by the great Russian masters like Repin, Serov, Levitan and others. Hosted by Eric Rhoads. Limited to 50 people. Join the waiting list. This is a one time trip, which will not be repeated.

Learn More.

My feet are crunching across the floor, covered with crinkled wrapping paper and bows. Pine needles not only scent the air, but the now-dry tree is shedding them where I step, en route to the smell of a fresh pot of coffee.

Yesterday, I barely left my spot on the modern blue couch in our living room. I pick that spot because I can see everyone as they open their gifts and can get a good angle for photographs. I always take more pictures than I need, because I love remembering Christmases past, and this too will become a memory.

Christmas Eve

As a child, visiting my grandparents for Christmas Eve, I’d stand on the stairs in the small living room and read the story of Christmas from the Bible. We carry that tradition forward, always remembering the reason we’re here before we terrorize the gifts under the tree. And to make it last, we open one at a time, taking turns so we can all pay attention to the person opening. Then we all hang out together all day, eating cookies and snacks, playing with our new gifts, and just enjoying yet another wonderful Christmas.

A Sweet Farewell

Tears welled up in my eyes yesterday, and again today as I remember that this is the first Christmas without my dad, who left us in March. I’m also melancholy about the loss of an aunt, uncle, and cousin this year, plus a few friends. My dad loved Christmas so much that he was the first to get his tree up and would not take it down till February. When the pandemic hit, he decided to leave it up year round since there would be no guests to wonder why it was there. Of course it turned out to be the last year of his life, so he had Christmas all year, which made him happy.

Being Present in the Moment

If there is an upside to these losses, it’s that I’m paying closer attention to those I love, trying not to pretend they will always be here and instead being present, knowing they are a true gift in my life, and knowing at such times that it could be our final Christmas together. I pray not.

Perhaps the loss of loved ones, or the prospect of more losses from the pandemic, is making me softer, more responsive, and more tuned in to connect with the people I love and admire.

This past week, when things were a little slower, I made a point to pick up the phone and chat with people I’ve missed talking to, because I cherish them and don’t want to look back in regret that I did not take the opportunity.

Going Deeper

I’ve asked myself, What would I say if I knew this was the last time I’d speak with them? The result has been some conversations with a deeper connection, more careful listening. Instead of dominating the conversation or trying to make it all about getting in the things that I want to say, I’m simply absorbing, listening to their voice, to their personality, and admiring them for who they are.

Why haven’t I done this all along?

Life is so busy that we tell ourselves we will get around to connecting with people. When they are gone, we regret not doing it.

I’ve noticed that when I’m intentional about absorbing the love of others, I’m more patient, more interested, and just simply basking in the moment, quirks and all.

Though Christmas has now officially passed, the absorption continues. And, hopefully, it will continue forever. If anything good has come out of the past two years, it’s the appreciation of seeing people we could not see, talking with people we cannot visit, and being more deliberate listeners and absorbers.

What if we lived every day with an absorber mentality?

What if we lived as though today was our last?

What if we treated every conversation and encounter as if it was the last time we would see our friends and loved ones?

I tend to be busy and wanting to get on with things, always checking my phone, always wanting to be busy or productive. But deliberate absorption of others is a gift. It’s changing who I am and how I behave.

What about you?Who do you need to absorb?

Eric Rhoads

PS: If I had a magic carpet or a reindeer-driven sleigh, I’d visit you personally today, just to learn more about you, absorb who you are, and to personally thank you for the time and attention you’ve given me. You have given me a gift, knowing that I can reach out most Sunday mornings, share my thoughts, and know that some mornings you’re paying attention, or even sharing them with others. For that, I thank you. Since I don’t have any magical transportation, please know I’m thinking about you today, and I’m grateful.

From time to time I mention my faith or quote a Bible reference. For some that is politically incorrect or offensive, which has resulted in a couple of people refusing to read any more Sunday Coffee. Please know I never want to offend anyone, but It’s just part of who I am. From time to time I’ll even share something I heard at my church that moved me, like this sermon.

Years ago I asked a mentor of mine if business ever gets easier, knowing he had been in business for 60 years. He said it never gets easier, but it always changes. The past two years have been the most challenging and difficult in my career, though there have been many difficult years. But I’m thankful we got through it, though it was not easy because we’re still surviving without in-person events, which is where we make our money. Our virtual events have helped us survive, and I want to thank you for attending. Hopefully they have been good for you too. Our next one, Watercolor Live, is in January, and it would make a great after-the-holidays treat.

Here are some other things going on in the business…

• Last week we released our Kevin Macpherson Magic Grid Landscapes video, which is beyond amazing and has become the biggest seller for 2021. Another top seller is our new Camille Przewodek video on color.
• Last week I mentioned that it’s a good idea to get signed up for the coming Plein Air Convention & Expo, which is planned for May in Santa Fe. We think it will sell out early because we’re all ready for a family reunion. This past week we sold a huge number of seats, and the hotel is telling us we might have to limit the number who can come. If we have to take 200-400 fewer people, you’ll want to register now to make sure you’re able to go. And, to make you more secure, there is a 100% refund in the event we have to cancel or you don’t feel safe. Also, we have a pre-convention workshop with Kevin Macpherson that will sell out even faster.
• My Russia painting and museum trip will happen next September. We just changed the dates slightly; the new dates are now posted on the website. We were sold out and will be again soon.
• Last week I wrote about a man who became an amazing painter just from watching the videos we produced. I met with him this week (he was visiting Austin) and was blown away to hear his story. Zero in-person art instruction other than in childhood. Yet today he is producing incredible artworks (he showed me many). He is living proof that you can learn to paint well from video training. If you want to see our library of artworks, you can see them at PaintTube.TV.
• This week I sent out a note to all of our friends about a big change. Years ago we started Streamline Art Video, and later acquired Liliedahl and Creative Catalyst. This week we announced all three brands will become PaintTube.

How to Control Your Brain to Get What You Want in Life

Ahhhh, it’s beginning to look a lot like … Hawaii. The morning air is warm and humid, and the only things missing are the ocean, surfers, palm trees, and grass skirts. I’m happy to be in Texas, where life is about as normal as it can be and freedom is a priority. And with weather like this, I don’t need to escape to stay warm. Let’s hope it lasts.

Guns and Horses

I’m not much of a TV guy, but my wife and I started binge-watching Yellowstone, and I think I’ve had this lifetime childhood fantasy about being a cowboy. I love the rough and tough life, wearing a six-shooter on my hip, spending my days on a horse under my big broad cowboy hat. We love the scenes with horses and cattle stampedes.

People think those of us in Texas live that life. Well, some do. We don’t, and though it sounds romantic, I’m guessing my back would be pretty cranky after days on a horse. I used to get sore when riding as a kid.

My Bad Day on a Horse

Years ago someone had the bright idea that my brother and I should take English riding lessons. We went to an indoor arena at the outskirts of our hometown and learned to ride English, which seemed a lot harder than a Western saddle. We would go for lessons weekly, and honestly, I did not like it very much. It all ended one day when my brother and I were in a competition and the horse decided to buck me into the side of a wall. I guess he showed me who was boss. I lived, even got a ribbon, but I allowed that one minor incident to dissuade me from riding anymore. Remembering this makes my cowboy fantasy less attractive.

I was probably about 8 or 9 at the time, and I had not yet figured out the importance of having control of my mind. If I had, perhaps I’d be the boss today instead of the horse and I’d be riding a ranch.

Controlling My Mind

Even though I tend to master what I set out to learn, I still have shortcomings. Just this past week, I decided to take a course on controlling my subconscious mind. It was right up my alley because I talk a lot about manifesting things. But this course made me realize that I was missing some critical elements.

I’ve always been a bit of a self-talk, “power of positive thinking” kind of guy — managing what I say to myself and telling myself who I am and what I want, putting things in the present tense, such as “I am a success” instead of “I’m gonna be a success.” We’re told to see ourselves in that place.

Though this course taught that principle, they took it to a new level I had not previously understood.

What happens when you say to yourself, “I am a success,” but your subconscious mind does not believe it?

Some would say repetition will overcome the problem, but this course said that’s just lying to yourself.

Your Subconscious Is Calling the Shots

It turns out that 80 percent of what you believe takes place in your subconscious mind. No matter how much you tell yourself something consciously, your subconscious is there to protect you and as a result of that, it can sabotage success. I can tell myself I’m thin forever, but if my subconscious mind is saying, “I am fat,” then change is unlikely to occur without some clever manipulation of the subconscious.

When you hear the words “I am,” it’s usually tied to a limiting belief. Our identity is made up of “I am” statements.

For instance, “I am a smoker,” is an identity statement. Yet smoking is not an identity, it’s a behavior. We’ve confused who we are with something we do.

If you change how you talk about your identity statements, you can change the outcome.

Instead of your brain saying, “I am lazy,” you can reframe it as, “Sometimes I do lazy things,” which changes your perspective.

Getting this?

If you stop connecting “I am” statements and swap them for “I have” statements, things begin to change, because “I have” statements are more believable.

Lots of us get hung up on childhood moments of trauma. And we lock these memories in our heads and they become our roadblocks.

But you are NOT a memory. An emotion or memory is something you DO.

Instead of “I am emotional,” change it to, “I have emotions,” or, “I do emotions”

I Feel It in My Bones

When I tell myself something affirmative, if I pay close attention to my body, my body will react to anything my subconscious does not believe. This is where you find the clues about the subconscious roadblocks. Solve the roadblocks and you can do almost anything.

What Is Believable

I tested this as I took the course. I said, “I am successful,” and I immediately noticed an ache in my neck. There is an entire process about how to overcome these clues, which I’ll cover some other time.

Meanwhile, simply by reframing things, we’ll find our subconscious mind does not block us as much. For instance, “I do things that lead to success. I embody actions that make success possible” — this is believable.

Can You FEEL It?

The course said that everything we do as humans is a response to a feeling … a feeling we want more of, or less of.  Every feeling has a body location and will speak up when you tell yourself something your subconscious does not believe.

When you reframe, such as my success statement, there must be action tied to it immediately. In this case, what are the things that lead to success, and what actions am I taking?

Your Homework

If you really want to have an interesting Christmas break, sit down quietly and start thinking about the stories you tell yourself. What are your “I am” statements? What is your self-talk? When you think of doing something amazing, what is your mind telling you about it? Once you do that, start asking yourself, “Where do I feel it?” If you feel it, that means your subconscious is holding you back in that area.

Now reframe everything from “I am” to actions. It instantly makes you feel better and makes things feel more possible.

I don’t pretend to understand even a fraction of the science behind this, and I’ve signed up for a longer course so I can improve myself. I don’t ever want to stop improving, and I’m curious how far I can go, what I can accomplish.

Unrealized Dreams

The reason I did this course is that I realized there are several big dreams that are not happening, and realized that I’m telling myself things. For instance, I tell myself, “I am not good at raising money. I am not good at asking others for money,” and that has roadblocked me on a project. Unless I can reprogram my beliefs, that project will go unfinished. What about you?What are the big dreams never accomplished?

What are the “I am” stories you’re hearing yourself say?

We can overcome them, but first we have to overcome the roadblocks in our subconscious mind.

Eric Rhoads

PS: Next time we talk, it will be after Christmas. I want to thank you for being here to read my thoughts each Sunday, and thank you for sharing them and helping this letter spread worldwide. As I examine myself, you get to come along for the ride, and maybe pick up an idea or two for yourself.

King Soloman was the richest and wisest man in the world. As I read about him, the one thing he did better than anyone on earth at the time was that he was in a constant state of self-improvement till the day he died. He changed the world. He accomplished amazing things. And it was all tied to being curious, seeking growth.

Whether you’re young or old, it’s never too early or too late. There are no limits to what you can still do. (Listen to what your brain just told you when I said that. Chances are it said, “Yeah, there are. I’m too old, or have physical ailments, or I’m not experienced enough,” etc.) Listen for your “I am” statements.

Have a wonderful Christmas. Absorb it.

Here’s what’s going on this week…

• It makes me feel awesome every time a top artist signs with our company to produce their videos. We have most of the top artists in the world with us. It feels great that they notice the difference in our productions and presentations. I’m honored to announce that we just officially launched the new Kevin Macpherson Magic Grid Landscapes video, which is beyond amazing. And you can watch today if you order the digital version. The same is true for our recent Camille Przewodek video on color. She is an amazing colorist, and her teaching is legendary. It will teach you to see color differently. I drove an hour to her class every Monday for two years. She is life-changing. I love all of our artists and want to wish them a Merry Christmas.
• Still need a gift in time for Christmas? Give a digital art instruction video — you can do it last-minute and not have to wait for shipping. We have hundreds of them. Check out our digital video library at PaintTube.TV and gift an artist today!
• When I was a kid my grandmother bought me a subscription to Boys’ Life. Every time it came, I thought of my grandmother. For the art lovers in your life, PleinAir Magazine and Fine Art Connoisseur are each about $40 a year. It’s a gift that reminds people of you every time it arrives. You can order the subscription now and give a card that it’s on the way to them.
• Our online conference Watercolor Live is on fire. I’m blown away by the huge number of people already signed up. It’s a great way to learn watercolor from the top people in the world (and we have a Beginner’s Day). It’s going to make a great Christmas gift for the budding artist in your life. And you can buy it up to the last minute.
• One of the reasons my company launched virtual online conferences is because we were not able to hold our in-person events like the Plein Air Convention. We’ve been in survival mode ever since. Well, hopefully that will change. The Plein Air Convention is planned for May, is already 50% sold out, and after the first notice about it went out, we sold a lot more seats than we anticipated. People are ready for the plein air family to gather again, and lots more people are joining the family and want to go. My guess is that it will be a giant sellout fast. (Being in Santa Fe does not hurt.) And keep in mind, we were almost sold out each of the two times we had to cancel. We talked to the hotel this week and they said we may have to social-distance, which might mean we have to limit the number who can come. If we have to take 200-400 fewer people, you’ll want to register now to make sure you’re able to go. And, to make you more secure, there is a 100% refund in the event we have to cancel or you don’t feel safe. Also, we have a pre-convention workshop with Kevin Macpherson that will sell out even faster.
• I’m taking a Christmas break from my daily Art School Live show this week, but replays will occur.
• My Russia painting and museum trip will happen next September. We just changed the dates slightly; the new dates are now posted on the website. We were sold out and will be again. Another great gift.

It’s the perfect day. Not hot, not cool. A slight breeze, just enough to make the leaves sway. Fall color of deep burnt orange, with some slight green and red edges, has filled the big tree across the road. It’s something I paint annually. I’m hopeful I’ll get around to it before the leaves carpet the ground below.

I can remember one late fall, right about this time, my dad brought us the greatest Christmas gift of all … a baby mountain lion. This occasion marked a change in my father’s life, after hunting every fall or winter.

Boom

He had been in Cody, Wyoming, where he shot a mountain lion up in a tree. Instead of celebrating, as hunters often do, tears welled up in his eyes as he discovered he had killed the mother of a cub. He could not leave the cub there to die, so he brought it home and we raised it in our garage. That was the moment he swore off hunting for good.

Zookeeper

Our lion had two names. We started with Lionel, like the trains, but later we named him Blinkie. He had the most beautiful eyes and long lashes. He became our family pet. We would play with him, like you would any pet. But he kept getting bigger and bigger, and finally, we had to give him up to the Fort Wayne Children’s Zoo. We would visit him at the zoo almost weekly for a while, and he recognized us, though we could no longer go in the cage with him because he had grown so large.

The Giant Among Us

Within a year or two he grew even larger, too large for a children’s zoo, where they want “teen” animals. So Blinkie was transferred to the small zoo in Bluffton, Indiana. The first thing I did when I got my driver’s licence was drive to the zoo to see him. The last time I saw him he was probably 12 feet long, head to tail. He was massive, and, sadly, he would pace back and forth inside his cage. When I visited, even as a teen he had not seen for a few years, I felt as though he recognized me. I thought he should be released back to the wild, but was told he would not survive because he had been domesticated.

I’m told mountain lions live about 21 years in captivity, but sadly, I don’t know the rest of the story and have been unable to learn anything about what happened to Blinkie.

Lessons Learned

What I did learn is that there are certain moments in our lives that have such profound impact on us that we often make radical change overnight. For my dad, it was the end of his hunting.

As I filter through my lifetime of memories, there are moments of instant change based on my own stupid decisions. I got fired once for putting my fist through a wall at the radio station because I had been drinking and was out of control. I had to make instant change. And I’ve lost friendships and relationships because I did not think before speaking or I lost my temper. In fact, as a child I had a horrible temper, which I cured when I destroyed a favorite toy in anger, and my parents refused to replace it.

What about you?Are there moments you regret that changed you instantly?

A Mark of Maturity

I think one of the differences between immature and mature people is the ability for self-correction. If I had retained all the bad habits from my earlier years, I’m not sure I would have survived. Sadly, many do not, or their lives continually repeat mistakes where lessons were not learned.

Be Still

Still, I have to stop myself, immerse myself in silence, and ask myself what lessons I still need to learn, and in what ways I can improve by changing my behavior. Yes, I still make stupid, impulsive mistakes that damage relationships or my own circumstances.

As we enter the season of giving, give yourself the gift of quiet time to evaluate how it’s going, what needs to change or improve.

Where are you still causing harm to yourself or others?

What are others telling you that you’re not hearing?

What would happen if you gave up certain behaviors?

Then ask yourself why you haven’t changed.
Maybe the pain isn’t painful enough. Maybe your pride is in the way.

I may get more wisdom with time, but I still cling to too many bad habits, still can improve the way I interact with my family and others, and still can fine-tune my machine.

Where do you need to fine-tune?

The highway of life is better when you’re cruising at 75 mph with all cylinders in perfect harmony. If you’re not, change the plugs and blow the carbon out of your life. You’ll never regret it.

Eric Rhoads

Back in the fall I held a goal-setting meeting with my team, where we planned our 2022 for the business based on my personal goals. It’s never too late to consider your 2022 plans too, and if you can also get to it before the start of the year, you’ll make your year better by getting started earlier. More on that another time.

Speaking of my team, we always seem to go a million miles per hour, flirting with new ideas and new projects to make life better for our friends and customers. Here are a few things going on this week.

• The December PleinAir Salon $33,000 Art Competition is underway. Tuesday is the last day to enter for the Early Bird discount of 25% off your entry. This is a great way to allow yourself to enter even more paintings. The annual Grand Prize winner can win $15,000 cash and the cover of PleinAir Magazine. Check out the details here.
• We are releasing a new video from the amazing master artist Kevin Macpherson this week, so keep an eye on your e-mail for that announcement. This is monumental!! If you want a sneak peek, go here.
• Oh, and we just released a killer new video from Kyle Buckland, on Courageous Color, which you can find here.
• For the art lovers in your life, PleinAir Magazine and Fine Art Connoisseur are each about $40 a year, and a gift that reminds people of you every time it arrives.
• We just released our Wishbook of hundreds of art instruction videos for all levels of artists. You can get it here free or visit our store at www.streamlineartvideo.com.
• And Camille Prezwodek, the colorist and my teacher, is rapidly becoming one of the biggest video sellers of the year. Check it out here.
• I should mention that the Plein Air Convention will sell out fast (it’s already 50% sold) for next May in Santa Fe. We are expecting more new people than ever, including lots attending the Basics Course. But we have to limit attendance, so I recommend not waiting. You can cancel any time without penalty. I know I’d love it as a gift. You can learn more here.
• Be sure to watch my Art School Live show this week at noon Eastern by following Eric Rhoads, Publisher, on Facebook. And please follow me @ericrhoads on Instagram. I’ll be on several days next week, but then may take a break for the holidays.
• Our online conference Watercolor Live is on fire. I’m blown away by the huge number of people already signed up. It’s a great way to learn watercolor from the top people in the world (and we have a Beginner’s Day). It’s going to make a great Christmas gift for the budding artist in your life.
• We are anticipating that my Russia painting and museum trip will happen next September. We’re making some changes and new dates soon, but go to the website and sign up to be notified. We were sold out and will be again, but we’re trying to find a way to take a few more people, so get on that waiting list. Another great gift.

In the distance, as I sit on this old porch, I can hear the hum of a train whistle, a million miles away. It is barely audible, yet there is something so soothing about that sound. Somehow it brings me back to a better time, a time when I was a kid, and we would actually take locomotives to Chicago.

In fact, trains became a part of my life in many ways. We always had a train set around the Christmas tree (still do), and my best friend was a “railfan” who had his entire basement filled with a giant train town, with multiple tracks. We would put our puffy striped train hats on and play with his trains for hours. Once we had our driver’s licenses, we would drive to intersections at certain times to watch trains pass, and we would walk tracks just to be closer to the train world.

Clackity-Clack

One day, my friend Charlie called and said, “Let’s go, we’re going up to the train in Angola,” which was about an hour north of us. He had been part of a team that found an old train in Tennessee and managed to ship it to Indiana, restore it, and give rides. People would come from all over to ride the Little River Railroad. On this particular day, we had a mission. Being a self-taught musician, Charlie had determined that at a certain speed, each crosstie holding the track equaled a beat. So he calculated when the train would reach a certain speed, and at what spot. We then went to that spot and placed gun caps on the rails for about half a mile.

With a recorder down near the rails, we boarded the train, and when it reached that spot, the caps played a special beat loudly. The recordings were later used as a soundtrack on a song he had written. Charlie was a genius.

Another day we learned that the famous Norfolk and Western 611 had been restored and was coming through our area, so we greeted it among hundreds of other railfans, and then rode it, windows down and with soot in our eyes.

A Name with Meaning

When I founded my company, I needed a name. I loved trains, loved design, and at the time was an art deco collector. The Streamliner, a sleek, shiny silver art deco train, had been designed by the great designer Raymond Loewy. So I named the company Streamline, because it represented what I wanted the company to be … streamlined and efficient, yet focused on beautiful design. Ever since then I’ve tried to live by those standards, to do things efficiently and to find ways to stand out with beautiful design in my magazines and products.

Losing Someone Important

Charlie was my best friend. We hung out for countless hours, never running out of things to talk about. We both loved radio (he actually got me my first radio job and trained me). We loved music and audio and well-done advertising. Of course, we loved trains. Though I was never the rabid nerd he was, I liked them because I liked being with him.

Sadly, Charlie died young, and I’ve had to spend the last couple of decades without him. To this day, I find myself thinking of Charlie when I see something he would have loved.

Obscure Obsessions

When I think about my friendship, which began when we were about 15 or 16, I realize that what I loved about him was that he was not obsessed with the things others obsessed about. He did not care about money, ever. He was an incredible writer and musician, writing hundreds of songs, yet he never cared about being famous. He would entertain with friends at various local venues, but he never took a shot at recognition outside of our small town. My buddy John and I were talking about him recently and realized he would have been internationally famous if he had just taken his shot. But that was not important to him, which is why we all loved him. He was driven by his art and never allowed other standards to influence who he became.

Living His Own Terms

This week, I lost another good friend, Ralph, who was my dad’s age. Ralph was very similar to Charlie, walking to his own beat, loving his art. The big difference is that Ralph took his shot and became a wealthy man. And though he ended up with the big mansions, he was never one to lord it over people about his wealth. To him, it was simply a tool to do more. Still, he did what he wanted, on his own terms, and was not trying to be what others wanted him to be.

I look at these two mentors and realize they helped shape who I am. Though they both put their families first, they both pursued what they loved with passion. They never cared what others thought. They did not follow the path we all think we’re supposed to follow.

It’s so easy to lose sight of who we really are because the world is always telling us what we should be. We’re all too often seduced by shiny objects.

What if you and I were truly ourselves at all times?

How would we change the way we live?

In the early days, I spent a lot of time trying to turn my friend Charlie into what I wanted for him. I could see his talent, so I wanted him to take a shot, because that’s what I would have done. Yet he was strong, he resisted, because it was not what was important to him.

The Richest Man I Knew

As our friendship grew, I realized that in his life of poverty, he was one of the richest people I knew. And it took me a lot of years to understand that wealth isn’t about objects, it’s about the jewels we acquire from our families, our deep friendships, and doing what we love.

What are the jewels in your life?

Who are the jewels that you would miss if they were lost?

What do you want to be doing that you’re passionate about, but are not doing?

What are the things you are doing that you don’t want to be doing?

Finding Your Jewels

I have a lot of regrets because when living in different cities, I did not spend enough time with my jewel of a friend. I got busy with my career and failed to get on the phone with him enough or visit enough. Then, suddenly, he was gone. Thankfully, I visited him before he died, took him to chemo treatments, but what I found amazing is that each day, he was having fun, laughing, and doing the things he loved. He did not change a thing, because he was already living well, and continued doing so.

Too many others have a wakeup call and suddenly, when they learn their time is up, start trying to catch up and do what they love.Do it now.

Don’t wait another moment.

Don’t burn time on meaningless things.

This week alone I lost two good friends, each I’d not spoken to or visited, yet wish I had. And in today’s uncertain world, you, me, or the jewels in our lives could be gone instantly.

This fall, at my Fall Color Week artist retreat, I realized how important each of these people had become to me, and I made a point to spend more time enjoying their company, knowing that the uncertainty of the world might mean it would be our last time together. The result was that my experience was richer and deeper.

Who do you need to see or talk to more?

What do you need to do that will bring you more joy than anything else?

What’s getting in your way?

Obsess about things that matter.

Eric Rhoads

P.S. I fell back. Did you? Don’t forget to change your clocks.

On Wednesday, I hold the 1 Day Atelier, my Beginner’s Day for Realism Live, my virtual art conference. Hundreds are attending. It is a great way to learn how to draw or paint, and learn lots of different subjects. If you’ve always felt you had some hidden talent and don’t know how to tap it, or if you feel you have no talent but wish you had some, come with me and I’ll make sure you learn the important first steps to becoming an artist. I even guarantee it. And then, if you want, attend the other three days. You’ll find it all here.

Here is what’s going on at Streamline this week.

• This Monday, November 8, is the last day to get the pre-release price on the new Camille Przewodek video, A Colorist’s Guide to Painting. As you know, I studied with Camille, and she changed my life when it came to understanding color.
• Wednesday, November 10 is the last day to vote for your favorite painting for the PleinAir Salon’s October People’s Choice Award. You can vote for your favorites HERE.
• Speaking of Realism Live, there’s $444 in bonus gifts if you get signed up by TONIGHT. Oh, and I do an “If You Don’t Love the First Day, You Don’t Pay” Guarantee. The lineup is amazing, including Quang Ho, Jacob Collins, Mary Whyte, Graydon Parrish, and dozens of others. The event starts on Wednesday with Beginner’s Day and then the main event on Thursday.
• The deadline to sign up for our next virtual online conference, Watercolor Live, and save up to $600 off your ticket is November 15.
• I’m always signing artists who are hot. In fact, we don’t sign anyone unless they are the best of the best, or if they are a hot up-and-comer. We’ll be releasing a new video from Kyle Buckland soon, so keep an eye on your e-mail for that announcement.
• We’re all ready to be out and about freely, with our family of artists. If that’s you, I should mention that the Plein Air Convention will sell out fast (it’s already 50% sold) for next May in Santa Fe. And because of my daily broadcast, we will see more new people. But we have to limit it to 1,200 people, so I recommend not waiting. You can cancel any time without penalty, but if you don’t have a seat, you’ll miss out on our 10-year anniversary of the event, and by now, you know we do special things on special events.
• Be sure to watch my Art School Live show this week at noon Eastern by following Eric Rhoads, Publisher on Facebook. Guests include _____ (if we don’t have any, eliminate the guests part) .
• Please follow me on Instagram @ericrhoads