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It’s as dark as a shadow’s whisper and silent as the space between heartbeats. The sun isn’t even thinking about peeking its bright head over the distant mountain. No birds are tweeting; they won’t awaken for at least another hour. The world holds its breath in these last moments of night, when even the wind seems to have tucked itself away to sleep. The darkness wraps around everything like a thick velvet cloak, making familiar shapes into mysterious silhouettes that stand guard over the sleeping earth.

Getting ZZZZs
The dogs are still snoring peacefully, their breath echoing from all the way across the house. Carefully and quietly in my stocking feet, I tiptoe cautiously through the kitchen, avoiding the coffeemaker so I don’t wake the dogs and my wife. Silently I slip out, suitcase in hand, headed for the airport. The keys jingle softly in my pocket — a sound that suddenly seems as loud as church bells clanging in this pre-dawn stillness. Each creak of the back door’s hinges feels like it could shatter the delicate quiet, but somehow the peaceful breathing from the bedroom remains unbroken.

Sneaking Out

The morning dew has already settled on my car, its droplets barely visible because I don’t dare flick a switch to turn on the lights. The bitter cold bites away at my warm face, shocking my system into full alertness more effectively than any cup of coffee. My breath forms ghostly clouds in the darkness, dissipating into the still air like secrets. The car door’s click seems to echo across the neighborhood as I ease it shut, wincing at even this small intrusion into the pre-dawn silence. I say a silent goodbye to the darkened windows of home, where my wife sleeps on, unaware of my departure into this suspended moment between night and day. 

Headlights are bright and the road is empty as if no one on earth has a reason to be out on a Sunday before dawn. But my arrival at the airport tells a different story … one of frenetic drama and security lines that twist and turn like an ancient serpent. Reality sets in as I bump my way through the crowds of sleepy people who are less alert than they should be.

The Flight to See the Back of My Eyelids

Thrilled, as I arrive at my seat, to find I have a row to myself, I immediately drift off to sleep. Am I dreaming all this? Then a jolt awake, realizing I’ve got to send you this note. I pull out my tablet, ticking away while everyone snores around me. Is it possible to upload Sunday Coffee on the plane’s spotty internet? If you receive this, you’ll know. I won’t know till I arrive at my destination sometime in the next two hours. 

Old Friends

Upon arrival, I’ll visit the home of a dear old friend I worked with when we were both under 20. It’s a chance to relive old war stories of our days on the radio before I depart for a week of company meetings in Raleigh, NC. 

Why is it that someone sticks? Someone I worked with for less than two years has been in my life for decades, and seeing him is always a joy. I’ve come in early and gone out of my way to make sure we connect on a rare visit to his city.

Baskets of people from the years of my life are not on my list of people I want to stay in touch with. Yet a very few others are precious to me for some reason. What differentiates them?

Good Times

If I were forced to articulate it, my answer would default to great memories and high integrity and people who truly care. I have had lots of great times with low-integrity people as well, but at some point I had to stop showing up in their lives because they brought out the worst in me. Maturity helped me make the realization that though I loved some people, being around them was toxic, and in some cases, downright dangerous. 

DIVORCE

Have you ever had to divorce a friend? I’ve never made it an issue, never approached them and said, “We can’t be friends anymore.” Why go to that trouble — why create concern or drama? Over the decades people have drifted in and out of my life, and, noticing this, I just drifted a little sooner, quietly in the background, with an occasional Christmas card. 

If there were a test of whether someone is to stay in my life I’d ask these questions…

Do they care about me, or do they only care about themselves? I’ve discovered that in most conversations, few ever ask about me; they only talk about themselves. I’m OK with that. Sometimes people need to feel special and be appreciated. But if everything is always about them, and if they are not exhibiting some form of caring, or are never interested in what’s going on in my life, I’m reconsidering how much I’ll invest in that relationship. 

Are they kind or abusive? Everyone has bad days, but when every encounter is filled with negativity and drama, I’m not going out of my way to spend time with them. Kind people get more attention.

Are they stuck in the same place? I’ve had lifelong friends who are always pushing the limits, exploring new ideas, and others who got stuck at some point of their lives and have not grown. For some, being the high school quarterback was the highlight of their life. I love touching base with old friends, but I’ll spend more time with people who are interesting and growing.

Do they invest in the relationship? How often do you hear from them? How often do they hear from you? What else are they doing to keep the relationship alive? Or do they only call when they need something?

Do they pass the “last month” test? If you were given one month to live and an unlimited budget to spend on time with others, who would be on that list? I know tons of people, I love most of them, but at the end of it all, other than family, there are few I’ll want to spend that last valuable time with. Are they someone you’ll regret not seeing?

Maturity has a wonderful way of defining how we spend our time and who we’re willing to spend it with. I used to feel obligated to spend time with people I thought were my friends, but when I realized that they were not really a good fit, I had to let them go. Time is precious.

What about you? Do you need to trim any branches of deadwood off your friendship tree so you get the best fruit from the healthiest branches?

Eric Rhoads

PS: We’re putting a basket in the center of our Thanksgiving table. Every phone goes into the basket and does not come out during dinner, and ideally, not for hours after. We want people engaged with one another, forcing them to interact, play games, or do something other than looking at social media. Let’s all seek ways to engage more, and find common ground.

PS2: I decided to create a day to help artists (painters, photographers, crafters) with their 2025 planning and to give them the core skills needed to have a great 2025. I announced it, and hundreds have already signed up. HOLD THE DATE, January 10, all day. You can learn more about it at www.streamlineartevents.com/marketing.

PS3: Retreat update: My February WINTER ESCAPE art retreat in St. Augustine is about 52% sold out already. I’m guessing it will sell out between now and Christmas. https://winterartescape.com/

My Adirondack spring retreat in early June is almost sold out. Still a few seats left. www.paintadirondacks.com

My fall retreat has only 22 seats left. This year it’s in Dore County, Wisconsin (which is stunningly beautiful). www.fallcolorweek.com

PS4: Like most, we have a Black Friday sale for the videos we’ve produced. Check it out at www.painttube.tv. 

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A slight chill is in the humid Texas air. My eyes are squinting as the warm yellow sun pops up over the distant purple hill, turning it more pink. Light is splashing everything, and the air is starting to warm up a bit as I sit here on my old wicker couch on the back porch.

Playing Coach

One of the most fun things I get to do is coach younger people who want to become successful. I love sharing any wisdom I may have accumulated — acquired through decades of work, decades of mistakes, and decades of pain.

Instant Success

Living in a fast-paced Instagram-and-SnapChat world, all the gurus are online sharing 90-second sound bites of wisdom and selling success courses. It’s really no different than when I first craved success; only the delivery method is different. I listened to tons of cassettes, and later CDs, learning from the hot gurus at the time. Of course I’ve attended dozens, maybe hundreds, of seminars, classes, and events in my career. In fact, I was at the first, or one of the first, Tony Robbins events in Fort Lauderdale when he first launched his career, and at another event he held so small, there were only 30 of us in the room. He of course has led a charge to train millions, and his content has evolved and is better than ever. 

Every guru has something great to offer, and I always encourage young people to pick some that resonate with them and double down to buy everything their preferred experts offer, attend everything they can, and formulate their own ideas for what fits their personality. An education is a great value at any cost.

Rarely Spoken

There are some things I rarely hear success gurus talk about, yet they are just as important as anything they have to offer, if not more. If I were to try and sell or market these things, they’re not sexy enough, yet they are just as powerful when combined with the tools and ideas being taught by others.

Success Takes Many Forms

Success isn’t all about business, it’s about living a successful, exciting, and rich life. Business or financial success is only a small piece of it, and it’s overrated if it interferes with your having a rich life in other ways. If you’re miserable operating your business or job, working so hard that you don’t have a life outside it, being so obsessed that it kills your relationships, then you’re not a success. Success is about balance in all parts of your life. Business or work or finance is only a fraction. What about family success, spiritual success, marriage or relationship success, health success, mental success, hobby success? If you lost your job or took away your business, what would you have left?

Competitive Success

Someone once asked me about my competitors and why I tend to do so much better than they do. It made me pause and explore the deep crevices of my mind. After all, every time I turn around, someone is taking something we’ve developed and launching their own version with the intent of building their own business. I can’t blame them, but they are going about it all wrong. I’ll share how they can crush me. (By the way, we honor our competitors — there is room for us all, and they too do good things.)

Start Here

I once met a wise man who had spent his life in advertising, handling some giant accounts. When I’m around wise people, my curiosity takes over and I try to glean as much as possible from their decades of wisdom. He reinforced something worth repeating. “Make sure your product is the finest in the market, so good that it’s difficult for others to even come close when they copy you. So good that it solves a giant problem for the user. It has to be exceptional. And ideally, you have something no one else has, and when they copy you, you have something else ready that’s even better and more unique.” 

This is a killer business principle, often overlooked. But it really applies to success in life. What can you do to be the best friend for others, someone who steps up and is exceptional to help the people around you? What can you do that goes above and beyond? How can you be the best mom, the best son or daughter, the best brother, the best friend? How can you be more exceptional and give them what they need more than others?

But that’s only a small piece of the puzzle. Almost anyone can figure that out. But is there one most important thing..

As I ponder my successes and failures, I’ve discovered success is the opposite of what most people will tell you. A mentor of mine once said, “The key to making money is to not be emotional about what you’re selling,” yet I think the opposite is true for me. I am emotional. I’ve always told my team that we do what we love, we never pick anything we don’t love. As a young man I was passionate about radio, so I ended up founding a radio industry trade magazine (which I still own). I had a chance to add other magazines to build my business, which would have been practical,  but I resisted. I did not want to do magazines about auto parts or dentistry, because I did not care. I believe people can tell when you’re in it for the money versus being in it for passion. Plus, why spend your life doing something you don’t love? That can feel more like prostitution. Life is too short to focus only on money. 

Using Failure to Change Lives

Discovering art for myself, and moving into art, was one of the best things I ever did. Thankfully, I had horrible experiences learning. I had instructors tell me to give up, that I was not cut out for art. I persisted, but I watched friends get discouraged and drop out. But because it was hard for me and others, I have spent my life passionately solving that problem so it would never happen to anyone else. As a result I was able to help more people than ever because they could sense that I understood them. People respond when they see that you care deeply, that you’re not faking it, and when you are more about them than you are about yourself. 

Convincing Commitment

When the pandemic started, I created a show and hosted it daily, seven days a week for seven months, and five days a week since then. The show has had almost 17 million views since we started. Yet when the pandemic was over, people told me, “You should cut back to one day a week,” to which I responded, “Anybody can do one day a week, but doing five days a week shows commitment.” This is where sacrifice and commitment comes in. To be a success, you have to make personal sacrifices. People are always reading you and your intentions, and unless you’re showing up for them in a big way, they can feel your lack of commitment. People often say, “I don’t know anybody busier. I don’t know how you manage to do so much for us, thank you.” How could I possibly back off or do less when people are gaining benefit? When you’re helping others is no time to get comfortable.

Big Isn’t Always Better

Big corporations have come into my space to compete, and they make a lot of money, but audiences can tell the difference between commitment and product. I don’t want to be some big, faceless corporation where people don’t know me and my team. I don’t want to cut costs just to make more money, if it means making a product that’s less than amazing. Though sometimes cost cuts are the harsh reality of business when times are tough, I try to never cut what matters to my family of followers and my team. They are both our family; they are the reason for our success. Big companies don’t think that way, yet they can never figure out why they are not as deeply embraced.

Your Heart Revealed

People can tell your commitment. They can read your heart. The reason I push so hard on things is because I know these things can change people’s lives, and sometimes you have to jump up and down a lot to help them see what they need.

Success isn’t about tactics alone. If you want a rich life, make everything about your heart and how you can reach the hearts of others. If the intent is all financial, people can see it and feel it, just like people can sense whether someone is genuine with them or lying. The intention to solve problems and help others needs to rule all decisions. 

People tell me I’m naive. Probably. I’m sure I’d be a lot wealthier if I cut costs, treated my team badly, and looked for ways to squeeze people and lie to customers. But I could not look at myself in the mirror.

Take This Test

The true test of success … am I truly passionate? 

Am I working hard to help others have a better life? 

Am I changing the world in some way? 

Am I striving to always get better, and give people something new and better? 

Can I sleep at night or look myself in the mirror? 

Am I being honest and sincere with my customers?

Is my family happy with the time they are getting?

Success is an art. It’s the art of designing a well-balanced life, the art of serving others, the art of caring deeply. True success is never about the money alone.

Eric Rhoads

PS1: On Friday I wrapped up a four-day online art training event called Realism Live. It was life-changing for people in 14 countries and 50 states. I’ve been flooded with stories from people about how these events changed their lives, how they did not think they could ever paint but took a leap of faith and discovered how to do it, learning from the best of the best. 

Doing this is a tremendous amount of work for about 30 people. I spend hundreds of hours a year working on it, and I put everything else aside for long days for four weeks a year to make it happen. When it was over, I was invigorated and feeling as if I served people well, giving them more than they expected. I could never charge enough to pay for all the time my team and I devote to this effort. Yet people can tell we’re there for them. It makes it all worthwhile. Ultimately success is about service and sacrifice. 

My next online event is about watercolor, coming this January. It’s called Watercolor Live. 

PS 2: One of my favorite things to do is host painting retreats. I do three of them a year, which takes three weeks of my time and lots of prep work, and I love doing them because I get a week of one-on-one time with new friends, painting together and hanging out together. There is no substitute for one-on-one time with the people you serve. 

I have a new retreat designed to help people escape cold winter weather in February to paint in the sunshine. I’m holding a WINTER ESCAPE in St. Augustine Florida, America’s oldest city (and one of its most beautiful). We will paint the area for an entire week. 

Reward yourself with a Christmas or Hanukkah present, or suggest it to your family. It’s a week of painting, fun, painting at night too, and it’s going to be a blast. But it’s already half sold out after just 30 days since it was announced. 

www.WinterArtEscape.Com

PS 3: The Plein Air Convention also allows me to connect and serve. It’s a big event of about a thousand painters, and is happening in Reno and Lake Tahoe this year. Because it’s returning to the West, it will probably sell out fast. As it stands, we have only 268 seats left. If you wanna go, don’t take a chance of missing it. 

Sketchbook on my lap and watercolors in hand, I’m trying to capture the vibrant pink clouds as the rising sun bounces off their otherwise purple shadows. I’m trying to learn to paint the feel, not just the scene. I think that’s a lifetime goal. Then again, sometimes I forget the goals that are important to me, and then I forget to pursue them.

A Basket of Dreams

Imagine for a moment that you have a basket sitting there in your kitchen. Beside it are some note cards. Every time you have an idea, or a dream about doing something, you write it down on a note card and throw it into the basket.

In my case, I have a document open on my desktop. It’s the basket that all my ideas go into. I have 30 ideas a day, and every one goes in my basket.

Lots of Pitches

My team will tell you that I’ve been known to drive them a little bit crazy. I’ll have an idea, send an e-mail throwing it to the team, and expect them to do it. The problem is that I keep throwing fastballs. They probably get 50 a year, maybe more. They have to catch them, then decide what to do with them next. Do they start working on them, sit on them, or delay them?

Driving them Crazy

They’ve come to realize I’ll throw them a ball, they’ll start working on it, and then a month later, I’ll not even remember throwing it at them or it will no longer be important to me. It’s a giant waste of resources. But when things are working well, they’ll throw them in their basket, then hold a priority meeting with me. “Boss, we’ve got 56 things in the basket. Let’s go through them and decide their priority.” This is how a well-oiled machine works. In the past, I’d ask why something wasn’t done and they would tell me, “Because we’re working on this other project.” No human alive could accomplish it all. 

So is this something you should do?

Let me ask you some questions.

1. What are your five most important priorities to get done before your life ends?
2. What are five places you want to visit before you die?
3. What are five things you’ve always wanted to do but have not yet done?
4. What are the biggest goals of your life? Your career?
   

If you can’t answer these questions, you need to consider a basket and priorities. Include your family too, so they can live the family dreams.

There are a few important steps I think most of us should take.

1. We need a dream basket.
2. About this time of year, we need to pick up the basket, pull everything out of it, and ask the following:
   1. Is this item still important to me? 
   2. If so, is it important to me this year?
3. Anything important this year needs to be given a priority: No. 1, No. 2, etc.
4. Anything big for next year or a few years down the road, you need to ask: “Do I need to be working on it this year?” Some things take years.
5. These priority items need to be your goals. Ideally you should have goals by category…
   spiritual goals, physical goals (weight, diet, workout), mental goals (learning, growing), travel goals, financial goals, etc.
6. Start making a plan now, so you hit the ground running. If you wait till January, you’ll miss the first-quarter goals.

A Giant Mistake

Have you ever been so busy that you don’t have time to work on something that is important to you?

Last year I was so insanely busy that I did not go through my bucket, I did not set my goals, and I did not follow my regular routine. As a result I lacked focus, and because I had no goals, I did not hit them. But I’m sure I didn’t hit them because I didn’t set them. It’s too unstructured for me.

The Big Powwow 

Most years I get my key executives together in a room, and we pound out our priorities and goals for the year. It takes about three days. But we were so busy last year, we did not do it. Therefore I feel like we just drifted this year. 

I’ve discovered that success isn’t about a ton of goals, it’s about one big goal and two smaller ones. Once you knock those out, you can add others. We try to have three goals per quarter, no more.

This year my basket goals are being set, and in a couple of weeks, several of my team will gather for a full week and we will walk away with a budget, our company and department goals, our new initiatives, and our targets. And I’ll also do the same for my personal goals. When you’re shooting into the air, you never know if you hit a target.

I’m so embarrassed that I missed this, and I feel like I threw the year away. Don’t let it happen to you.

Your Mission

You need this, whether you’re on your own, running a business, or running your life or your family. If you don’t set goals, you probably will miss out on the things you want to get done in life. Life goes by quickly. You need to hold yourself accountable to those goals and not let yourself off the hook. Even if you can’t afford them, you need to find a way. You always can. That’s why planning is important.

Staying on Track

Goals are useless unless they are top of mind and in your face at least weekly. If you stay focused on them, you stand a higher chance of hitting them. If you never look at them and forget about them, I guarantee you’ll miss them. So get busy!

Eric Rhoads

PS: Monumental Growth

One year I was hurting. I felt my painting ability was suffering, and I wasn’t getting better. So I sat down and made two goals. One was to be better at landscape painting, and one was to be better at portrait painting. I then made a plan, followed my plan, and I actually made more progress in one year than any year before that.

Starting on Tuesday, I’m helping others around the world achieve their painting goals with my online conference REALISM LIVE. I have about 22 top master artists teaching for four days, and people attending from over 20 countries. Thousands have attended this event. It is, I believe, the fastest way to make great progress, because you are immersed for four days. Then of course you have to apply yourself and practice what we’ve taught you. We’re teaching portraits, figures, drawing, painting, still life, landscape painting, and more. There is time to join by going to www.realismlive.com. But do it before the price increase tonight at midnight. I have a guarantee: If you attend, and don’t feel as though you got enough value on day one for the entire fee, let us know by the end of day one and we’ll refund your money. Join us, even if you think you can’t paint. You’ll be pleasantly surprised.

PS 2:
I’m doing a new artists’ retreat in St Augustine, FL, in February. It’s called WINTER ESCAPE (“Escape to Sunny Florida from the Snow and Ice”). It’s already 50% sold out, and I think it could be sold out before Christmas. You can learn more at www.winterartescape.com.

I wish today was raining and cold. Instead it’s sunny and warm, almost the perfect summer day, no signs of fall weather other than the view of decay in the leaves surrounding our little island camp in the Adirondacks. Instead of packing up and leaving, it’s a day that feels like we should be waterskiing, canoeing, or painting in my little wooden electric boat. But I’ve done those things throughout this summer, which seemed to go by faster than most — we normally leave here much later in the fall. The loons are calling out, in their eerie way, as if to say goodbyeeeee, we’ll miss youuuuuuu. See you next springgggggg. 

Texas Tea

Like an episode of The Beverly Hillbillies, we’ve made a couple of trips with the boat stacked with all our stuff, our bags, our summer projects, and some of our kids’ stuff. I packed up some of the machinery in my woodshop and all of my painting gear, plus a dozen or so paintings I want to take home to finish for an upcoming show. Our little outboard can barely keep up as we chug across the lake with stuff stacked high. Thankfully no boats are making big waves, or we would find some of our stuff at the bottom of the lake. That already happened once this summer when a motor fell off our old metal rowboat.

Fare Thee Well

Saying goodbye is so hard, but I tell myself there’s always next year. But of course, someday next year won’t come. So, when we get in the boat one last time with our last load, we’ll drive around and take a look at our place from the water, taking it all in, and hoping we get a lot more summers in this magical place we call home.

The Last Goodbye

Not to be morbid, but I treat goodbyes differently these days. I love my friends and family members, and when I say goodbye, I make a point to tell myself this might be the last time I see them. That way I make sure to let them know how much they mean to me. I don’t want them to go away forever not knowing how I feel. Far too many have slipped away without that opportunity. Too many times I wish I had talked to them more. Too often I think about it but don’t get around to it. Then we get the call that they’ve moved on.

What about the people in my life I see all the time? Do they know how I feel? Or am I so used to seeing them, having them always there, that I don’t give them the love as if it were my last time? I don’t want to wake up to find someone has left without my having made sure there’s no more I need to say.

What about you?

What if you treated everyone as if it’s the last time you’ll see them?

A year ago this week, an acquaintance of mine left his house to run an errand and returned to find his wife of 30 years had collapsed and was unconscious. She eventually died. He is kicking himself because he was taking her for granted, probably left the house without saying anything or giving her a quick peck on the cheek. 

A Sudden Feeling

Earlier this week, I woke up and while I was having my coffee, I had an overwhelming feeling that a family member from another time in my life was going to have a funeral. I immediately flashed to the oldest of three sisters. It must be her, I was thinking, because she is so much older than the others. Two hours later I received a text that indeed one of the sisters was dying and just went into hospice, but it was not the oldest one. I immediately flashed back to the last time I saw her, and how the last time I was in town I did not go out of my way to go visit because I thought there would be more time to see her — after all, she’s young. 

It’s a little odd to have such an overwhelming feeling, but I think it runs in the family. 

Clear Vision

My Grandfather Goad once told me that when he was a little boy, his great-grandfather was bedridden at their farm in Tennessee. “Come in here, boys,” he said. “You get on your bikes and drive down the road to Mrs. Jenkins’s house. I think you’ll find her on the porch in her rocking chair, holding her baby. She’ll be dead. You run down and fetch that baby so your mother can take care of her.” They both rolled their eyes before getting on their bikes, which they did out of respect to their great-grandfather. But upon arrival, Mrs. Jenkins was dead and holding her baby. 

A Lake Goodbye

We have known some people here on the lake for over three decades. Some are friends, some only acquaintances, but every year when we return, someone we know never returns. Some have sold out and moved away, others can no longer get time for the summer, and others are prevented from returning because of health issues or worse. It’s always sad that we did not get to say goodbye and let them know how much they mean to us. 

So your challenge today …  go out of your way to show your appreciation for the people in your life. Say what needs to be said, don’t wait. And get in the habit of telling people every time you see them. Make sure they understand what they mean to you.

Make sure you have no regrets.

Eric Rhoads

PS: This has been an amazing week. I hosted hundreds of artists in 14 different countries and 49 states for my four-day online Pastel Live conference. What a joy it is to see these people light up with “aha moments” when they see some of the top masters in the world painting. It will happen again next year, and already most of them are signed up for 2025. Thanks to everyone who attended.

I’m grateful for the amazing team I have at Streamline, which is my company. They put things like this together and make them soar.

Something Brand New

Often when we have an event like this, we use it as a chance to make major announcements. This week we announced a new painting retreat for those who want to escape winter weather and go painting in a nice warm and sunny climate.

I have a spring retreat (PaintAdirondacks) and a fall retreat next week in Monterey (Fall Color Week), but the new one is called WINTER ESCAPE, and it will be held in February in St. Augustine, Florida, at about the time when we’re all sick of winter. I’m pretty excited because I love doing painting retreats where we all get together to paint for a week.

This is brand new, and so far only a handful of seats are gone. Because it’s new, we’re giving a $500 discount to the first 50 people who sign up before Thanksgiving. It’s limited to 100 people, and we’re taking over a hotel in downtown St. Augustine near all the great painting spots. (www.winterartescape.com)

Our next online conference is Realism Live, which is in November. After that, Watercolor Live is in January, then Acrylic Live in March and the Plein Air Convention in Lake Tahoe and Reno in May. I’m visiting there in a couple of weeks to do some prep work.

Have a terrific week. And just so I’ve said it, thank you for the opportunity to serve you every Sunday. 

The screen door makes a creaking sound as the spring pulls. Suddenly it slams behind me, making that familiar and somehow comforting sound I remember from my grandparents’ farmhouse when I was 3. 

Coffee in hand, I make my way to the dock, carefully plop down in my original 1901 Westport Adirondack chair, left over from the original owners. I’m reminded that it’s in need of some loving care in a couple of spots where the wood is starting to rot after 123 years of spending summers on the dock. If it could talk, the stories of lake life, old wooden boats, and long, non-revealing bathing suits would be wonderful. One such story is of a woman whose giant diamond slipped off into the muck of the lake a hundred years back. The tale has attracted divers for a century, but the diamond is not to be found. Or when the house by the dock caught fire and burned to the ground, leaving only the giant fireplace, which is still there, warming the patio where the house used to be as we make s’mores. 

Signaling Fall

Suddenly the tone of everything around me is warm orange and yellow. The weeds have gone orange, the once-vibrant greens across the lake have a warmer cast, and brilliant color is making its way in certain spots. Spots of red and yellow ochre are dotting the landscape against the purple mountains and the silhouettes of hemlocks. These are signals that it will soon be time to leave in this, my final lake week.

Don’t Forget

This past week, we were all reminded of the World Trade Center tragedy 23 years ago. It’s been long enough that a whole generation only knows about it from the history books, much like I grew up hearing about World War II and the attack on Pearl Harbor. September 11 has more meaning to me, having experienced it on a live TV screen. And I almost experienced it in person, and would have, had it not been for a canceled meeting.

She Saved My Life

A woman named Ginny Morris unknowingly saved my life and the lives of my team at my company RadioCentral. 

Before Napster, Apple Music, Spotify, Pandora, or IHeart, I had this vision that radio and music could be online, but it wasn’t being done. My friend Mark Cuban had been broadcasting sports online, and I envisioned a world where radio would be there too. At lunch one day at the Hard Rock Cafe in Las Vegas during a broadcast convention, he encouraged me to take my idea to Silicon Valley and get it funded. (Mark wasn’t a billionaire yet, or I probably would have invited him to participate.) Soon after, I had raised millions to fund my idea, and in 1999 we moved to San Francisco (investors had said, “Our money, our town”). 

Proof of Concept

We were making huge progress, had proven the concept, had invented new technology like clickable audio (“Click the banner to learn more”), and had come up with a unique solution to make the audio much better than it was at the time. We were in a mad rush to go public, and to do so, we needed to raise millions more. So I spent most of my days meeting with companies, private equity and venture firms, selling my dream. 

Ready to Invest?

We had some good prospects, including Hubbard Broadcasting and Dow Jones, but they needed to meet in person, so a trip was scheduled to stop in New York, see Dow and some others, and then fly to Minneapolis to see Hubbard. This would be our second trip to New York, and we always stayed at the Marriott in the World Trade Center because many of our prospects were in those buildings. 

Being Frugal

My entire executive team was scheduled to be on the trip, including Steve Rivers, Ray Barahami, John Platz, Rich Sadowsky, and Mark Dirsa. We planned to meet for breakfast in the cafe in World Trade Center Tower Two on Tuesday, before a 9 a.m. meeting Mark had with the Securities and Exchange Commission. Then we would go across the street to Dow Jones.

Meeting Postponed

We were due to fly in on Monday and have our meetings on Tuesday, September 11, but on Friday afternoon, Ginny Morris called and gracefully asked to postpone our meeting to the following week. I agreed, though I was frustrated and perturbed because I wanted to get that next round of money raised soon. So I called my team together in the conference room and said, “OK, our meeting in Minneapolis was moved to the following week. So we need to decide, do we still fly to New York this Monday? Or do we try to combine it with the Minneapolis trip the following week?” Pretty much everyone thought we should go ahead to NYC and do a second trip, but I wanted to save money, so we decided to move everything if the New York meetings could be rescheduled.

Of course, the rest is history. We were not in the buildings when the towers went down, though we would have been there at that exact time. I credit Ginny with saving our lives. 

A Sad Package

On Monday, one of the people we were meeting with sent some documents to Mark via FedEx. We opened the delivery in the office on Tuesday, after the towers went down, as we were watching from work. It was from the man Mark was meeting with at the SEC. His package arrived after his death. It was a stark reminder that we would have been there.

Too Close

I think we were all in a daze, in shock, at how close we came to the end of our lives at that time. I felt like there was a new purpose, that God had spared me for a reason. My wife was pregnant with our triplets, whom I never would have known. I’ve had the gift of raising them, for the most joy I’ve ever experienced in my life. I’ve had a couple more decades with my wife, and I made a giant career change soon after. 

It Was Over

After 9/11 the economy crashed, and getting new money was almost impossible. Our company ran out of fuel and was closed. Thankfully, I had maintained my publishing company simultaneously (I resisted the investors’ insistence that I sell it, and I had Tom Elmo in my office run it since I couldn’t do much while running another company).

What Almost Didn’t Happen

Before coming to San Francisco, I had started painting on nights and weekends, and soon had discovered plein air painting, which led me to create PleinAir® Magazine, and later Fine Art Connoisseur. PleinAir had a huge impact on today’s modern plein air movement, which may never have happened if I had gone down with the towers. In fact, we would not have all of the things we’ve created since then, like conventions, retreats, online events, competitions, and other publications. Millions of lives that have been touched would never have been reached had I been in the building that day.

A New Life

Not only did that moment extend my life, it forced me to rethink my priorities and what I was doing. As a result, I built a new career — not abandoning my past career, but adding to it. At the exact moment my RadioCentral company ended, my children were born. My last day of work was the day our triplets came home from the hospital. Family became my highest priority, and at that moment I made a commitment to work from home so I could be with them every day. I reduced my hectic travel schedule, and I discovered that though I had loved what I was doing, the world had opened up new possibilities for me. By entering the art world, dealing with artists all day every day, I discovered I was happier and more fulfilled, knowing my work was helping them. 

Your Terms

You may or may not have had a key moment that made you reconsider your options, but you still can change them at any time. It’s never too late. Things I never had considered suddenly fell in my lap, some by my efforts, but most because I feel as though God had a plan for my life that was not my plan. Honestly, I never could have imagined, considered, or dreamed up the life I’m living now, and if someone had told me, I would not have believed it to be possible. Each night of my life my prayers included (and still include) a prayer for me to listen and follow God’s plan and not my own, and for Him to guide me. There is no way I could have come up with this life and its impact on my own.

Perhaps you’ve never pursued your dreams, and you’re thinking it’s no longer possible. Why not? What’s stopping you? 

Perhaps you’ve not yet discovered who you are or what the plan is for your life. It’s important to listen for instructions and follow what you hear.    

You’re never too young or too old. As long as your mind is working, in spite of a frail or broken body or lack of energy, when you focus on a goal, a purpose that’s bigger than you, you still can change the world. 

I’m not one to believe that once we live a full life of work, it’s time to retire. Sitting still and doing nothing may be fun for a while, but your breath lives within you so that you can serve your God-given purpose. Maybe you already did that. But what’s next? 

Think deeply. Pray about it. And listen. 

I’ve been blessed with several careers, and I’m looking forward to what I’m to do next. What about you?

Eric Rhoads

PS: This morning when I awoke, it was chilly, not cold. But I built a fire in the kitchen wood stove while feeding the dogs. The crackling of wood, the smell of it burning, and the warmth were good for my soul. Images of my time here in the Adirondacks are cemented at moments like this.

Next week about this time, following this week’s Pastel Live online event (still giant, with people attending from all over the world), we’ll pack up our stuff and the dogs and make our way to the backroads and highways, making a couple of business-related stops along the way, heading back to the heat of Texas. 

As soon as I return, my peaceful travel-free summer will end abruptly with a trip to Monterey for my Fall Color Week retreat in Monterey and Carmel, CA. I’m eager to fly into my old San Francisco home to stop and reconnect with some friends along the way. Then it’s a week of hosting some of my favorite people in the world, painting several times daily. (I’d love to invite you, but it’s sold out. My spring retreat in the Adirondacks still has a few seats left.)

Following Fall Color Week, I drive to Lake Tahoe, where my advance team and I will meet with the hotel for planning, including our painting locations, for what will be the biggest Plein Air Convention in history. Then I fly to Los Angeles for a couple of meetings, then drive to Laguna to judge the LPAPA event, and I’ll also squeeze in a couple of video shoots and artist interviews. 

After LPAPA, I fly to Dallas to speak at the Fabriano Watercolor event, which I’m excited about. Then back home, after a few weeks away. While I’m traveling, I’ve asked some guest hosts to step in for my daily Art School Live program. 

My next event, Realism Live, will be online in November, with some of the top realists in the world teaching. Then it’s time for the holidays, and then Watercolor Live in January and our newest online event, Acrylic Live, in March.

Oh, and something new will be announced next week that will take place in February. And in early 2025 we will be announcing at least two new major initiatives to help artists. Something completely new and different.

That, my friend, is why I’m so excited. 

Stay well, stay active, and step out of your comfort zone to try something new and fresh.

The glitter of the strong morning sun is blinding as it reflects in tiny bright ripples off the lake here at the dock. Its warmth is comforting, and though this feels like a summer day, hints of color are starting to show on the brilliant yet dying leaves as temperatures drop each night. Someone once said if you think fall leaves are dead, watch them dance when they twirl in a brisk wind.

It may still feel like summer, but the lake has changed. The old wooden Chris-Crafts rarely rumble by, and there are fewer and fewer kayak and canoe sightings. Only occasionally do old metal outboard fishing boats cast their lines in the water. 

The lake is quiet and calm, and most of our summer neighbors have returned to their busy lives. Last night I noticed that most of the dock lights across the lake have been switched off, and the lake is feeling lonely, especially with the melancholy sound of loon calls that echo across the empty water. 

“All at once, summer collapsed into fall.” — Oscar Wilde

But with the new season come new opportunities, and our rapid slide down the hill to Thanksgiving and Christmas. Is it my imagination, or is time speeding by? It was the race car driver Parnelli Jones who said, “If you’re in control, you’re not going fast enough.” 

Slow Joe

One of my relatives once said, “We’re starting to slow down, to wind down,” which is something I hear from a lot of people as their hair turns white. Yet I just had a conversation with the “kid” who runs my company: “We’re not going fast enough. Speed up, there is much to do and not enough time.”

Hunter S. Thompson said, “Faster faster, until the thrill of speed overcomes the fear of death.” And according to British TV star Jeremy Clarkson, “Speed never kills anyone. Suddenly becoming stationary, that’s what kills you.” I like his style.

Slow Feeds Your Soul?

I’m not sure who ever came up with this idea that one should slow down once one hits a certain age, or that one should never go too fast because there is plenty of time. What is the purpose of slowing down? Speeding up will extend your life, your health, your physical fitness, and you’ll be more satisfied because you’re getting done what is important to you. Yes, of course you need to absorb and enjoy life, and there are times when slow feeds your soul.

Early Retirement. Not.

Decades ago I cherished the idea of retiring at 50. Yet over the years I’ve watched too many friends deteriorate from sheer boredom. “I thought I’d love tennis and golf every day, but now that’s all I’ve got, and I’m sick of it,” said one severely depressed buddy. When I suggested he go back to work, he said, “I spent my whole life looking forward to retirement, why would I want to do that?” I found it contradictory and comical. 

Milestones and Birthdays

Milestones have a way of kicking us in the butt. When a company I founded as a young man turned 30, it was a wakeup call. How could so much time pass? Wait, I’ve not accomplished what I wanted to accomplish! I need to pedal faster!

Big birthdays have always done that for me. The thought of turning 30 was frightening, but then 40 was even more frightening, as were the big ones to follow. Each stimulated me to get busy and not waste time, yet as I look back, I never got as busy, as aggressive, and as productive as I wanted to be. Once the milestone urgency passed, I fell back into my old habits and never pushed as hard as I felt I should. Yet the further down the road with big milestones you get, you realize that the last 20 years went by in a flash, and the next 20 or sooner could be the end of the line. 

The Grim Reaper

Last week my wife was urging me to do some planning for the inevitable, to which I responded that I intended to be the first to live forever. And though my genetic history dictates decades more, one always has to be ready for the inevitable. That’s why I’m driven to speed up.

Places to Go

Though I’ve seen a lot of the world, I’ve not seen most of it. There are countries and cities to visit and paint, new friends to make, and new adventures to experience. I love that most millennials are more interested in experiences than in accumulating stuff. I say go for it. 

Though speed is important in your attitude, your movement, your pursuits, speed without a finish line is mere folly. Gandhi said, “Speed is irrelevant if you’re going in the wrong direction.”

What needs to get done, assuming your time is limited?

My list is long. There are new ideas to pursue, new events to create, books to write, videos and courses to create, goals to accomplish, and people to spend time with. 

Traveling in an RV

An old friend of mine lost his job near retirement age, so he bought an RV and spent the next year traveling to see all of his old friends. That was his highest priority. What’s yours?

“Speed, agility, and responsiveness are the keys to future success.” — Anita Roddick

Now that fall has begun, and because the ball will drop on a new year in less than four months, my mantra is speed. Faster faster. This is the time to plan for next year and the time to solve what’s not working and double down on what is working. And the speed of the leader is the speed of the team.

A Sign of the Times

A little sign over my computer monitor says, “Speed Faster, Faster. Walk faster. Do meetings faster. Waste less time. Work faster.”

What about you?

“Remember, once you’re over the hill, you tend to pick up speed.” — Arthur Schopenhauer 

Eric Rhoads

PS: A couple more weeks here, then we’ll return to Texas briefly. My goal is to see the spectacular Scott Christensen/Quang Ho show before it ends, and then I fly to California for my Fall Color Week artists’ retreat (though sold out, we were able to get two more rooms). Then I fly to Tahoe for Plein Air Convention planning, then to Laguna to judge LPAPA (Laguna Plein Air Painters Association) and see some friends along the way. I hope to run into you somewhere.

Before I go I’ll be hosting Pastel Live from my Adirondack studio for the first time, and I have Kari Stober joining me as co-host from our Austin studios. We can probably squeeze in a couple more attendees. It’s the world’s largest online pastel event.

Realism Live, the online event about painting realism, is coming in November, Watercolor Live in January, and an event to be announced in February, Acrylic Live (all new) in March. And before long, May and the Plein Air Convention will be here. Maybe this is why the year seems to pass so quickly.

This year I’ve encountered dozens of people who want to learn to paint. These events and retreats are great opportunities, but you can also try my free online course at www.paintbynote.com